Google PageRank is one of the important parameters which “Google Search Engine” makes use of in order to prioritize the importance of a webpage. Each webpage in the internet is assigned a PageRank between 0 and 10 by Google. The higher the PageRank of a webpage the better it is. Once you create a webpage / blog “Google Search Engine” gives it a PageRank 0 by default. There after the PageRank of the webpage/blog increases or decreases depending on the following factors.

FACTORS INFLUENCING GOOGLE PAGERANK :

There are a number of factors which influence the PageRank of a webpage. However there are primarily two important factors affecting the PageRank of a webpage, they are:

(a) Number of Incoming Links & Quality of Incoming Links :

Having huge incoming links pointing to your webpage is good but that’s not the only thing that matters it is also important that the incoming links pointing to your webpage are of a good quality. For instance a webpage related to “Gadgets” having an incoming link from a webpage related to “Food Items” is not considered as a quality link. Such a link may have zero impact / negative impact on the PageRank of “Gadgets”. However if the webpage related to “Gadgets” ( say ‘A’ ) points to another webpage related to “Gadgets” ( say ‘B’ ) the webpage ‘A’ increases the importance of webpage ‘B’, also helps improve the PageRank of ‘B’.

(b) Relevance of Search words on the page and actual visit to the page reported by the Google Toolbar in Google Search, is also one of the factors which influence the PageRank of a webpage.

TIPS TO INCREASE PAGERANK OF YOUR WEBPAGE :

(1) Create great content which is relevant to your webpage / blog niche. Make sure that the content you post on your blog / webpage is unique i.e, written by you, do not copy – paste the content from other webpages / blogs because that is neither ethical nor does Google Search Engine appreciate it.

(2) Update your website / blog regularly.

(3) Participate thoughtfully in relevant forums & communities both online & offline.

(4) Submit your website / blog to online directories such as dmos.org, Yahoo directories etc ( These directories have a good PageRank & you can also gain some targeted traffic from them )

(5) Write guest posts on higher PageRank blogs sharing a common niche as of your blog.

(6) Write query based content & always keep your website / blog ( readers / customers / clients ) interest in mind, make sure that they are satisfied after reading what you put on your website / blog.

(7) Take care of 404 Error pages / invalid webpages because Google Indexing bots get stuck & this may hurt your PageRank.

HOW TO FIND THE GOOGLE PAGERANK OF YOUR WEBSITE / BLOG :

You can easily check the Google PageRank of your Website / Blog from websites like prcheck.net (or) urlpagerank.com

VERY IMPORTANT POINT TO REMEMBER :

Buying or Selling links to pass PageRank is against “Google’s Webmaster Guidelines”, so beware of it. If Google encounters such a fraudulent activity with your website there is every possibility that Google will lower the PageRank of your website, thus decreasing the appearance of your webpages in Google SERPs (Search Engine Result Pages) which will drastically effect the amount of organic traffic you get through Google. So remember not to involve your blog into such activities.